A survey of marketers found that email is their highest-performing content type for securing and nurturing leads. Traffic and Lead Generationĭriving traffic and generating leads through marketing emails is a well-known tactic. Out of the 62% of brands that use email signatures for marketing, 82% do so to spread brand awareness.Īn email signature allows you to show off your brand’s logo, colors, font, and voice in every email conversation. Brandingīranding your content makes you more memorable and recognizable to your audience. EfficiencyĪn email signature lets you provide every email contact with important information without retyping it every time.
PERSONAL EMAIL SIGNATURE EXAMPLES HOW TO
Adding your logo, branding, and website links let people know your business is professional and trustworthy.Ī professional email address is also essential for this, so learn how to choose one as part of the process. ProfessionalismĪn email signature (when done right) makes your email look more professional.įirst, it gives you legitimacy by providing your real name and information. There are several reasons it benefits you to create the perfect email signature, which we will outline. Ready to make the most of your email signature? 💡 See how to add it in, what it should look like, and what it should say, all in this guide ⬇️ Click to Tweet Why Your Email Signature MattersĮvery time you have professional email contact with someone - whether it’s a lead or a partner or a customer seeking support - you have an opportunity to provide extra information to the recipient or to give them a certain impression of your brand. Businesses are increasingly seeing email signatures as a marketing opportunity. The most common use of an email signature is to provide contact information like job title and phone number, but you can do more. An email signature is a block of text, images, and links that appears at the end of every email you send.
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